Amazon Video Marketing Insights

Every year, the same thing happens. A brand has a strong product, a real opportunity in Q4, and a listing that isn't ready for it. The traffic arrives. The conversion rate doesn't follow. And somewhere in mid-November, someone books a call with a video agency. By then, it's too late. Q4 on Amazon is not a single event. It's a sequence — and the brands that win it are the ones who treated it as a planning problem months before the first holiday search spike. What Q4 actually m

There's a trap that catches premium hardware brands on Amazon, and it's surprisingly easy to fall into. You've built something genuinely better. Better materials, better engineering, better experience. The product earns its price. But when you look at your listing alongside a competitor selling the same category for 40% less, the temptation is to think the problem is the price — and that the solution is to close the gap. It isn't. And brands that go down that road often find

You spent money on a product video. It looks professional. The lighting is good, the editing is clean. But your conversion rate hasn't moved. This is more common than you'd think — and the problem is almost never the production quality. Amazon buyers don't watch. They scan. On YouTube, viewers give you time. On Amazon, you have seconds. A buyer landing on your listing is already comparing you to three other products. They're not looking for entertainment — they're looking for