Home Page Blogs

Every product page asks something of your visitor: understand what this is, imagine using it, trust that it works, and decide to buy. That's a lot of mental work. And the more mental work you ask of someone, the more likely they are to give up. This is the problem of cognitive load — and video is one of the most powerful tools we have for solving it. What Is Cognitive Load and Why Does It Kill Conversions? Cognitive load refers to the total mental effort required to process

Video is no longer a nice-to-have in e-commerce. It is a must-have. But the real question is: which video? A brand film and a PDP video do not do the same job. A Reels-style clip and a product demo reach different audiences at different stages of mind. Investing in the wrong format is like delivering the right message through the wrong door; no matter how well it is made, it will not convert. In this post, we cover the main video formats used in e-commerce, where each one sit

Launching a Kickstarter campaign is far more than pressing a button. So why do some campaigns blow past their funding goals on the very first day while others struggle for weeks? The answer lies in a single concept: pre-launch. In this comprehensive guide, we cover everything you need to know about Kickstarter pre-launch: what it is, why it matters, which steps to follow, and what tools to use — from email marketing platforms to forums and communities. What Is Kickstarter Pre

A good product video for e-commerce is one of the most powerful tools a brand can use to convert browsers into buyers. Unlike static images, video communicates texture, scale, movement, and emotion — all in a matter of seconds. But not all product videos are created equal. Here is exactly what separates a high-converting e-commerce video from one that gets scrolled past. 1. Clear Focus on the Product The product must be the undisputed star of the video. Every frame, every cam

You've produced a product video — but sales didn't move the way you expected. The problem isn't your camera or your crew. It's strategy. Research shows that a well-crafted product video can increase conversion rates by up to 80%. So what separates the videos that sell from the ones that simply get watched? At Minor Visuals, we've produced content for hundreds of brands. Here's what we've learned — the 5 principles that turn a product video into a sales machine. 1. The First 3

Every year, the same thing happens. A brand has a strong product, a real opportunity in Q4, and a listing that isn't ready for it. The traffic arrives. The conversion rate doesn't follow. And somewhere in mid-November, someone books a call with a video agency. By then, it's too late. Q4 on Amazon is not a single event. It's a sequence — and the brands that win it are the ones who treated it as a planning problem months before the first holiday search spike. What Q4 actually m

When most brands commission a product video, they approach it the way they'd approach any creative project. They put together a mood board. They write a brief that describes the look and feel they're after. They share reference videos they admire. They talk about tone, pacing, aesthetic. None of that is wrong, exactly. But it's the wrong starting point. The reason most product videos underperform isn't that they're badly made. It's that they were briefed as creative deliverab

There's a trap that catches premium hardware brands on Amazon, and it's surprisingly easy to fall into. You've built something genuinely better. Better materials, better engineering, better experience. The product earns its price. But when you look at your listing alongside a competitor selling the same category for 40% less, the temptation is to think the problem is the price — and that the solution is to close the gap. It isn't. And brands that go down that road often find

In 1966, a copywriter named Eugene Schwartz published a book called Breakthrough Advertising. It wasn't a long book, and it wasn't a flashy one. But it contained an idea so precise that marketers, copywriters, and strategists have been building on it ever since. That idea: before you write a single word of copy — or, in our case, brief a single frame of video — you need to know one thing about your audience. Not their demographics. Not their interests. Their level of awarenes

There's a version of e-commerce video advice that gets repeated so often it starts to feel like physics. Keep it under 30 seconds. Hook in the first three seconds. Don't use long videos, nobody watches them. Short-form is the future. Some of it is true. Some of it is context-dependent. And some of it will quietly destroy your results if you apply it to the wrong brand, the wrong product, or the wrong stage of the customer journey. This is a piece about video strategy — not vi

The global crowdfunding market is on track to reach $18.5 billion in 2026 — up from $16.6 billion just a year ago. That's an 11.6% jump in a single year, and the trajectory doesn't flatten until well past 2030. By 2033, analysts project the market could exceed $108 billion. None of that means it's getting easier to run a successful Kickstarter campaign. In fact, the opposite is true. As crowdfunding matures into a mainstream capital channel, the bar for what backers expect —

You spent money on a product video. It looks professional. The lighting is good, the editing is clean. But your conversion rate hasn't moved. This is more common than you'd think — and the problem is almost never the production quality. Amazon buyers don't watch. They scan. On YouTube, viewers give you time. On Amazon, you have seconds. A buyer landing on your listing is already comparing you to three other products. They're not looking for entertainment — they're looking for