E-Commerce

Video is no longer a nice-to-have in e-commerce. It is a must-have. But the real question is: which video? A brand film and a PDP video do not do the same job. A Reels-style clip and a product demo reach different audiences at different stages of mind. Investing in the wrong format is like delivering the right message through the wrong door; no matter how well it is made, it will not convert. In this post, we cover the main video formats used in e-commerce, where each one sit

A good product video for e-commerce is one of the most powerful tools a brand can use to convert browsers into buyers. Unlike static images, video communicates texture, scale, movement, and emotion — all in a matter of seconds. But not all product videos are created equal. Here is exactly what separates a high-converting e-commerce video from one that gets scrolled past. 1. Clear Focus on the Product The product must be the undisputed star of the video. Every frame, every cam

There's a version of e-commerce video advice that gets repeated so often it starts to feel like physics. Keep it under 30 seconds. Hook in the first three seconds. Don't use long videos, nobody watches them. Short-form is the future. Some of it is true. Some of it is context-dependent. And some of it will quietly destroy your results if you apply it to the wrong brand, the wrong product, or the wrong stage of the customer journey. This is a piece about video strategy — not vi